First impression

When a single word is enough to create an emotion.
A collection conceived around a short, direct and instinctive message, like a first impression that leaves a mark.
Première impression

A collection where the word becomes an object, the object becomes a story.

For our first collection we chose simplicity with a short, brief, direct approach to the message.

We only get one chance to make a good first impression.

 Learn more
Skip to results list

“Through constant rebirth, haloed by dreams, through constant emotion, at the passage of desire, through constant animation, in the colors of life, love perpetuates itself in being and infinity.”
Andrée Chedid

Our values

Freedom

Follow your intuition, explore without constraint. Create with lightness, driven by curiosity.

Empathy

Observe, listen, feel.
To imagine creations that touch and translate the emotions of each individual.

Creativity

To bring together different worlds, to connect forms and cultures. To create surprise, harmony, and clarity.

Transparency

Create with clarity and respect.
Sharing the origin, the material
and the meaning of each object.

For this first collection we made the choice of
simplicityand of theevidenceAndto encourage instant poetry,
the manifesto of everyday life.
Our inspirations come from pop culture,
music, fashion...
Naturally, this first collection is affiliated with all of these
universes that will inspire our future collections.

The short message can take the form of a title, slogan, punchline, expression, signature, mantra... It is a form of mental and visual design, which acts on perception, memory and emotion.

The brief message is hypnotic, impactful, and instantaneous; it
triggers, it activates.
It creates a sense of "us" and transports us to a territory
symbolic, where we recognize ourselves.

The short message is directly linked to our brain, just like
the perfume.

The combination of the two forms an emotional compass.

The combination of message, typography and colours can play a role in many areas.

This collection was inspired by Katharine Hamnet and her work on the slogan t-shirt.

We will simply remember our individual power to choose each day what we want to strive for…and that this is not the case for everyone.